Unlike other media-related courseworks, advertising focuses to different mediums and media-usage. Be it used to inform people, promote a product, service, or movement, or have the audience recognise an impending need (with the suggestion of immediate purchase), an advertisement is there ready to be tweaked again and again.
Hence, it is no surprise that advertising essays come aplenty for students to write about and interpret. There’s this constant hunt for its effective rates or returns. Ads are continuously subjected to both quantitative and qualitative analysis that it has never ceased to be a favourite media subject.
And while there are wealthy of ads to check on, varying methods of writing these essays were constantly prevailing:
- Students can write essay focusing on the metaphorical content lacing the ad. This inevitably involves a heavy dose of socio-cultural messages and unlocking of first glance, and absolute contexts.
- Students may serve their advertising essays with dissection: from the formation of concept, establishment of the ad, sourcing of both material and human sources for the ad, and other such variables (which are actually dependent on the type of ad). And with such dissection, students may choose to emphasise the key process among others.
- Students may take the essay direction into its common ricochet-catchers – the pop culture, or the audience-society as a whole. At this junction, students can do well by looking at the big picture, at studying the percolation of the ad into its chosen host environment. Apart from its historical aspect, students can move on observing its current activity, or inactivity.
- Students may have the essay turn to controversial mode. This is made possible by surveying the controversial ads and attempt to answer the questions: “what made it controversial and why did the ad creators chose to veer toward this sensitive direction?”
Consequently, topics and the expected flow of the essay is no longer an issue. Students themselves can diversify these advertising essay methods.
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